Half of All Facebook Users Spend Most of Thier Time Playing Games!
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This recent article sheds some light as to what almost 250 million people are doing on Facebook – They are playing games! No wonder Google recently invested $100 Million in Zynga and Disney recently paid $750 million to acquire Playdom. It seems major media conglomerates are starting to take notice that people spend most of thier time on social networks (and facebook in particular) playing games. This has huge implications for the way these companies display their ads. I wouldn’t be surprised if we started seeing more and more in-game advertising in the coming year.
Here is an excerpt from the news on the deal.
But the most interesting thing Pleasants noted was that he recently heard (from his own source, apparently) that half of all users on Facebook now play social games. More impressively, 40% of total usage time on the service is spent on these games. That’s meaningful, of course, because “a huge amount the Internet is on Facebook,” Pleasants stated.
Did you catch that? 40% of usage time! That’s huge! think about it for a second from a marketing point of view. You know that 250 million users spend 40% of their time on Facebook playing games! Now all you have to do is target advertising inside those games and you are all set to make a fortune!
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